BJ Fogg - Innovation

The source of the content My Focus = Psychology + Innovation.

The video main idea is the behavior change.
Behavior has the trigger. Like the email, warning light on the run out of the gas, text message or a sound.
And others are ability and motivation.

Fogg Behavior model/Equation: Motivation, Ability and Trigger. B=MAT.

Example in the video is the App for help people lose their weight and more healthier.

We already trigger they to use our product, but imaging our user in the left-bottom area.
First thing is make your product easy to do.

Assume we have a solution could help people for track their food every day.
Number one target is the already in the right-top corner market, we just need trigger and will happen.
Number two is the people in the left-top area, they have motivate but is hard to do. So we create a solution for these is to make it easier.
And number three is the right-bottom corner, but i will forget these people, and do not wast you time to the people in the left-bottom people.

Look at the creations in your products, are you helping people step by step do what they already want to do.

2012 Start-Up Chile Holds Its First Demo Day In San Francisco

The article source Start-Up Chile Holds Its First Demo Day In San Francisco

Here then, are the 25 companies that came to San Francisco this week to pitch their startups to Silicon Valley investors:

• Comenta.TV: Comenta.TV is an early stage company that identifies, measures, and analyzes in real time the resonance of live TV shows in social networks.
• The Social Radio: The Social Radio lets you listen to Twitter mixed with your favorite music, so you don’t have to read them while driving, running, or working.
• Jogabo: Jogabo is a community platform for soccer players to organize, share, and discover unique games in their cities online or from a smartphone.
• EscapesWithYou: EscapesWithYou.com is a social e-commerce platform that features happy lifetime experiences at incredible destinations around the world.
• Bractlet: Bractlet reduces energy consumption in hotels through a hardware-software integrated solution that allows guests to earn rewards by using less energy than others and allows managers to see a real-time breakdown of energy use, create customizable alerts, and reduce energy misuse.
• BiometryCloud: BiometryCloud is the most simple, fast, and robust identity platform on the market. We provide a cloud-based facial recognition engine that can identify users, stop fraud, and make personal interactions easier with just a picture from their mobile devices.
• Chef Surfing: A new home for chefs on the web. To Chefs: Create your professional profile and find new opportunities. To Guests: Hire a chef the easy way. Get custom proposals from chefs in your city.
• Chu Shu: Chu Shu makes Silver Linings, shoe liners that extend the life of shoes and keep feet odor-free. We see our business as an opportunity to make a positive change on the environment.
• ContentDJ: ContentDJ is the HootSuite for content curators. It fights information overload and lets you curate and publish awesome content on social media sites.
• Flipter: Flipter lets you create, share, and organize opinion polls about the things you find interesting on the web and in real life, including images, videos, and links. Best of all, you can browse Flipter and discover the demographic profile of those voting with powerful charts and reports.
• Kedzoh: Kedzoh gives you back the time to manage and to learn, time that’s been lost to today’s complex tools and systems. Kedzoh is an enterprise tool that makes it easy and fun for managers and employees to create and take short, three-to-five-minute, lessons on their smartphones or tablets.
• Kwelia: Kwelia is a data analytics platform for real estate. Positioned at the nexus between big data, quantitative analysis, and real estate, we deliver intelligence like dynamic pricing and automated lease term generation to property owners.
• LocalGuiding: LocalGuiding is a peer-to-peer marketplace for unique travel tours offered by local guides. On our website travelers can easily find and instantly book personal tours organized by locals.
• MiBuzz.tv: MiBuzz.tv is a social tool for video people where you can find, collect, and share videos + work + ideas.
• Motion Displays: Motion Displays develops the next generation of self-service and guided selling software solutions for the retail industry.
• Street Investor: StreetInvestor is the Latin-American version of Bússola do Investidor, a Brazilian online platform to help individual investors to invest. We offer our users investing tools and information to help them make the best investment decisions.
• Wallwisher: Wallwisher is a family of applications and services that simplify publishing content on the web. People can use it to create, communicate, and collaborate more easily, effectively, and imaginatively.
• Yupi: Yupi Studios develops apps, games and innovative solutions for Smartphones, Tablets, Smart TVs and Social Networks. We’re partners of Tapjoy, who helps us marketing freemium games for iOS and Android.
• WeHostels: First social booking site for hostels, beds, and couches. We take the beauty of the Social Web and bring it to the Travel Booking Market.
• Babelverse: Babelverse is the first solution for universal speech translation, powered by a global community of human interpreters. Multilinguals and professional interpreters alike are able to earn money for their time, creating a new source of income for people all over the world. (The company was a finalist at TechCrunch Disrupt NY 2012.)
• GymPact: GymPact conquers workout excuses with money as a motivator. Commit to exercise, and earn cash for doing it – paid for by non-exercisers. Just check-in at the gym with our iPhone app, or track outdoor runs, walks, and bike rides with our partner RunKeeper.

2012 TechCrunch Disrupt San Francisco

The Final 7 Disrupt SF Startups:
1.Expect Labs’ MindMeld app: Analyze your conversations in real time and pull pertinent information on your iPad.

2.Gyft: It is a mobile app allows you to buy, save and redeem gift cards using your mobile phone. It’s taking the existing $100 billion market for physical gift cards and moving it to the phone.

3.Lit Motors’ C-1: The world’s first gyroscopically stabilized, two-wheeled all-electric vehicle.

4.Prior Knowledge: A predictive database for application developers. which the company says is designed to make applications smarter. The technology uses state of the art machine learning behind the scenes to handle the complexity for real world data.

5.Saya Mobile: Which offers an instant messaging and SMS service to feature phones geared specifically to emerging markets like Africa.

6.YourMechanic: A peer-to-peer car repair marketplace that enables mechanics to fix users’ cars at their home or office.

7.Zumper: Using data from landlords to find the right tenants.You can favorite neighborhoods, for instance, for a customized news feed that’s refreshed every five minutes.